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Whole Brain Marketing®
Whole
Brain Marketing® is the first scientific methodology that allows
manufacturers, service providers, political candidates, or even universities
to successfully increase marketing, fund-raising, recruiting, or other
success involving influencing groups of people.
Whole Brain Marketing® is a breakthrough technique that allows executives
to take control of marketing success in a way never before possible. Whole
Brain Marketing® eliminates the need to make critical strategy decisions
based on inadequate information such as: confusing and ambiguous market
research or "expert" ad agencies or consultants.
NEW: Listen to MP3 file: Whole Brain Marketing® MP3
Whole Brain Marketing® works by identifying the exact communication and
product features needed to activate unconscious motivation and quickly
persuade people to buy or take other action. The result is a dramatic
increase in success.
Whole Brain Marketing® is the first scientific tool to provide concrete,
clear answers to core market strategy issues:
- What advertising and sales
messages will cause prospects to buy?
- Which strategic initiative
will improve customer retention?
- What issues are actually
related to future purchases and which ones are over-blown by media?
- Which proposed product will
be successful?
- How much market share will
a product deliver?
- What product features will
provide the greatest revenue?
- What pricing strategy will
maximize profit?
These
issues are among those most critical to marketplace success. Yet,
conventional strategic tools do not provide reliable answers to these
questions.
As a result, many have become justifiably skeptical of marketing techniques
as reliable, useful business tools. Growing numbers of articles and books
have challenged the validity of the basis of marketing. American Demographics
has gone as far as calling market research "flawed" and declaring
that "average people cannot describe their motivation" (Feb '98 pp.
24). Almost everyone is aware of product business failures buried by
"sound market research" and "proven market ideas."
In contrast, Whole Brain Marketing® has consistently produced astonishing
results. The secret is in its ability to chart the exact psychological
path to increase influence with any market or any group of people.
Regardless of the product or service's characteristics, there will very
likely be a set of communications that will cause customers to purchase or to
take the desired actions. Whole Brain Marketing® uncovers these
motivators accurately for use in all forms of sales and marketing messaging.
Whole Brain Marketing® Results
Whole
Brain Marketing® results include:
- A large HMO generating over
five hundred new coverage applications weekly from an
"unmarketable" population
- A small art museum
attracting over 500,000 new visitors in one summer and increased its
membership from 4,000 to over 30,000
- An international
telecommunications manufacturer quickly identifying nearly five million
dollars in new revenue opportunities from prospects they had considered
lost
- An HMO medical plan
practically eliminating crippling customer cancellations
- An international server
company producing an 800% increase in interest for a "failed"
network product
- A major university
reversing a six year enrollment decline
- A leading telecom company
preventing a potentially disastrous product change
These
seemingly miraculous results are possible because Whole Brain Marketing®
employs sound psychological techniques instead of the carnival promotion or
rational sales proposition typically used.
Whole Brain Marketing®'s key characteristics include:
- A complete identification
of all relevant and specific factors for success in a market place,
including
- Pricing elasticity
- Target segments
- Motivating messages for
advertising and promotion
- Competitive strategy
- Distribution and media
channels
- Guesswork is eliminated
from the marketing and advertising process.
- The process works with any
product or service in any culture. Since Whole Brain Marketing® is a
scientific tool, it does not require prior knowledge of the market or
product. It will be effective even in other countries with other
cultures and with unfamiliar products and services.
- The Whole Brain
Marketing® methodology's reports are easily understood and the
knowledge easily transferred to others.
- The methodology will
identify the relevant issues to study in connection with the client's
strategic issues: they do not have to be identified beforehand.
Please
click on the following links to read more about our Whole Brain
Marketing®.
Whole Brain Marketing® Article  (Adobe
Acrobat PDF, 208KB / 3 pages)
Whole Brain Marketing®
Presentation (Adobe
Acrobat PDF, 519KB / 24 pages)
If you would like us
to mail you a copy of these presentations on CD-Rom, please send an email to info@absciencemarketing.com.
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