and how people make decisions in the specific context of their purchase decision. We use a proprietary model of decision-making, called Whole Brain Marketing®, based on the understanding that motivation is an unconscious, emotionally linked process. With this model, we produce the right game plan and message to solve your most difficult marketing problems. Learn How
John P. Fullingim is Managing Director of Applied Behavioral Sciences Marketing, L.L.C., a Dallas-based management-consulting firm, and creator of the Whole Brain Marketing© process. Prior to starting his consulting firm in 1988, Fullingim held executive marketing positions with...
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